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  • Innovation Lab Blog
  • CU CRM Readiness Score
  • CRM ROI Calculators
  • CRM Vendor Comparison
  • CRM RFP Template Creator
  • CRM Decision Guide 2026
  • Member Journey Mapping
  • CRM Readiness Workshop
  • C-Suite Lounge
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    • CU CFO Lounge
    • CMO Growth Engine Plays
    • COO Op Excellence Book

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Confident CRM Decisions Start Here

Why This Workshop Exists

Is This Right for Your Credit Union?

Is This Right for Your Credit Union?

 Most credit unions know they need a better way to manage member relationships—but CRM investments often go sideways due to unclear goals, siloed teams, or tech that doesn’t truly fit. The Readiness & Roadmap Workshop is a short, focused engagement designed to bring clarity, alignment, and momentum to your CRM strategy—so you can move forward with confidence. 

Is This Right for Your Credit Union?

Is This Right for Your Credit Union?

Is This Right for Your Credit Union?


  • You’re exploring CRM, MAP, or engagement tools in the next 6–18 months
     
  • You’ve struggled with internal alignment or past vendor fatigue
     
  • You want to define use cases before demoing platforms
     
  • You’re upgrading from spreadsheets, duct-taped tools, or outdated systems
     
  • You want a neutral, strategic perspective before committing to tech

What You’ll Walk Away With

Is This Right for Your Credit Union?

What You’ll Walk Away With


  • Current-state tech & data assessment
     
  • Stakeholder alignment interviews
     
  • Use case prioritization
     
  • Gap analysis & opportunity mapping
     
  • CRM vendor shortlist + evaluation criteria
     
  • Implementation readiness scorecard
     
  • Executive-ready roadmap

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